This is actually a continuation of “Colour Psychology in Business Branding” where I talked the psychological effect of colours; how they affect the human mind physically and mentally, how each colour works for your business and how to make wonderful colour combinations with the basic schemes.
Here I want to talk about more interesting colour schemes you can choose from for our business depending on the number of colours you wish to use. Note that when choosing more than one colour for your business brand, your major colour should be the one that speaks about your brand and sends the right message you want.
Using Two Colours
1. Near complementary scheme: In complementary colour scheme, we select colours directly opposite each other on the colour wheel but in a near complementary colour scheme; we select colours on either side of the complementary of our major colour. For example I select purple as my major colour, the complement of purple is yellow but I wouldn’t be using yellow instead I would be using either of the two colours beside yellow; yellow orange or yellow green.
Here, I selected Yellow orange as my near complement of Purple
2. Using two colours from the same group: Colours are classified into primary, secondary and tertiary. Primary colours are red, blue and orange, secondary colours are purple, orange and green while the tertiary ones are yellow orange, yellow green, red orange, red purple, blue green and blue purple. One can select any two of these colour from the same group. For example using red and blue.
Using Three Colours
Using three colours we have a whole lot of schemes to choose from, I talked about the triad scheme, there’s also the complementary triad, split complementary triad and complementary harmonious scheme.
1. Complementary triad: In complementary triad, first we select our major colour, then we select the complementary, the third colour would the colour equally spaced between the major colour and it’s complementary. I have selected red purple as my major colour, the complement would be yellow green and my third colour would be orange.
Note: My third colour could also be blue, you can select clockwise and anti-clockwise
2. Split complementary triad: In this scheme, after selecting our major colour and getting the complement instead of using the complement we use the two colours beside the colour on both sides. Using red orange for example, my other two colours would be blue and green because they are the colours on both sides of red orange’s complement; blue green.
3. Complementary harmonious scheme: In this scheme, we are selecting two complementary colours and the harmonious colour of either. Using complements orange and blue, the third colour could be blue purple or blue green; harmonious colours of blue, red orange or yellow orange; harmonious colour of orange.
Using Four Colours
It’s not common using for colours in one’s business brand but when used rightly could be interesting. There are schemes to help in combining the right colours together.
1. Square tetrad scheme: After choosing the major colour, starting from there we draw a square on the colour wheel, then it automatically selects three other colours. Using red, after drawing the square, the three other colours would be yellow orange, green and blue purple.
2. Rectangle tetrad scheme: Just like square tetrad, after choosing the major colour, we draw a rectangle then it automatically selects the other three colours. Using red, the other three colours would be yellow orange, yellow green and purple.
3. Adjacent tetrad scheme: Just select two harmonious colour and their complements. Using harmonious colours green and yellow green, the complements would be red and red purple respectively. Our four colours would be green, yellow, red and red purple.
4. Analogous scheme: This is similar to harmonious scheme but allows selection of up to four colours. Using yellow, choosing clockwise the analogous colours would be yellow green, green and blue green.
Selection could be made clockwise or anti-clockwise.
5. Complementary analogous scheme: In this scheme, we select a major colour, yellow green for example the we select one analogous from both sides; yellow and green, lastly we select the complement of our major colour; red purple as our last colour.
Note: Always consider colour values when combining colours. You can view a range of colour values at Colour Guides