"Umphawi monga Malonda Mwayi, M'malo Social Vuto "

Poverty as a Marketing Opportunity, Rather Than Social Problem

Ine anapeza mbali ya serialized Baibulo lanu chidutswa pa Bottom a piramidi (BoP) Lingaliro la lessening umphawi. Ine kupeza mfundo zosangalatsa kwambiri. Ine ndikudabwa chifukwa Nigeria Zikuoneka osadziŵa tanthauzo lake, mosiyana zimene amalandira m'mayiko ena a dziko. Chonde, monga Guru mu malonda, chonde 'maso anga' zambiri umphawi monga malonda mwayi m'malo chikhalidwe vuto - Joe Nnabuife.

Monga Ine bwino kwa chidwi maganizo pa posachedwapa kutsegulira "Puzzle4Prize.com', pa Intaneti malonda Kukwezeleza nsanja kuti ntchito masamu, monga optimist Ndimakonda kuona nkhani cha mmene timaonera wa 'theka zonse galasi' osati defeatist chizolowezi chimene chimapangitsa kuti kuonera yemweyo galasi monga 'theka chopanda'. Zikuoneka ndi bane ambiri m'mayiko osauka ndi zokonda kutsatira kukhala wachiwiri ngati mwamphamvu 'kupempha mbale zinawakhudza umphawi kuziziritsa - kukumbukira umphawi kukhala chikhalidwe vuto osati mwayi chibadidwe kukhala osauka, kuchokera malonda amazionera. Ngati lingaliro, ichi ndizimene "Malonda kwa osauka" kapena Bottom a piramidi (BoP) malonda zonse ziri.

C.K. Prahalad, zamaphunziro; ndi kasamalidwe Guru, mmodzi wa olemekezeka kwambiri malonda anzeru dziko; ndi exponent wa njira imeneyi (ndi ena) zikutsatidwa kuti, "... Ngati tisiye maganizo a anthu osauka akuvutika kapena ngati katundu, ndi kuyamba kuzindikira iwo monga ndinapirira ndi kulenga amalonda ndi wapatali sadziwa ogula, dziko lonse la mwayi lidzakhala lotseguka ". BoP ndi chitsanzo chabwino pochita bizinesi kuti mwadala amalimbana osauka, Nthawi zambiri ntchito yatsopano matekinoloje. Chifukwa cha kudzichepetsa ena amakonda amanena chomwecho mfundo monga "Base a piramidi".

Pakuti kutsindika, BoP (Komanso amayi "Malonda kwa osauka", "Market osauka" kapena M4P) ndi chitsanzo yochitira malonda kuti mwadala amalimbana osauka. Iwo kumatanthauza ndi malonda njira kumene msika wa osauka aliko, mwa amene osauka ukugwira ntchito yopezera zofunika pa moyo osati akudikira zopereka kwa chirichonse gwero. Fallout za akanali kusintha kwa ambiri osauka mwa moona mphamvu zachuma udindo (mwa kulenga mwayi mokweza ndalama ndi kuphunzira livelihoods), osati zoonjezerazi kwa ovutika yomwe manja. Wakale mawu, "Asiye kupereka ine nsomba, koma mundiphunzitse mmene nsomba m'malo "mwamphamvu amalandira kuno.

Posachedwapa analengeza Bayelsa State boma intension zithetsedwe umphawi kupyolera 'Community yachokera Ntchito Yomanga' ali tandem ndi njira imeneyi, ndipo ayenera emulated. Brazil msanga pulezidenti wakale, Luiz Inacio Lula da Silva, akwaniritsa yaikulu nawo kubweretsa mamiliyoni ku Brazil mu umphawi ndi unatembenuzidwa kumidzi m'tauni kulowerera m'dziko lake. Ine tikhalabe ali kumbali ya kukhazikitsidwa kwa Pulezidenti Lula a lingaliro.

My 11 zikutuluka pa BoP (amene angakhululukire kwaulere, pa pempho) pali monga chida cha akulimbikitsa zogwirizana maulamuliro Nigeria kuona kuwala mwa kulowa umphawi maka mwa njira imeneyi. Monga lingaliro, zitsanzo za ena makampani ena m'mayiko kumene BoP Aletsa osauka ndi chifukwa kuthokoza Mulungu chifukwa kuwatulutsa umphawi ndi ananena kutsogoloku, mu zolemba pamwamba.

Pansi pa piramidi ngati liwu zachuma ndi chodziwika. Ilo limayimira yaikulu, koma osauka, socio chuma gulu (ndi ochepa kwambiri olemera pa pamwamba za piramidi). Mawu a Prahalad ndi ena, pansi tiri a 4 biliyoni (mu dziko lonse akuti) kuti moyo zosakwana $2 patsiku. Wake malonda assumes kuti pamene osauka (yaikulu msika) mtima mu alimi ndi ogula, amapeza zambiri kupeza mankhwala ndi misonkhano imene kuwathandiza kupeza ulemerero kuwasamalira ndi kusankha kwa mseri gawo. Kufikika, chimaonekera ndipo remunerative misika n'kofunika kuti kuonjezera ndalama, kusintha asowe wa makamaka osauka a kumidzi.

Umphawi zili amene adzasowe wina kuchuluka kwa katundu kapena ndalama. Absolute poverty or destitution means being deprived of basic human needs, amene ambiri zikuphatikizapo chakudya, madzi, ukhondo, zovala, pogona, zaumoyo ndi maphunziro. Wachibale umphawi limanenedwa contextually monga chuma kusiyana kwakukulu mu malo kapena anthu a m'dera lomwe anthu amakhala. Mu Nigeria, umphawi amangokhalira kuyang'ana pa nkhope zathu ngakhale zambiri ananena mkulu zachuma kukula.

Ngakhale Nigeria ndi mmodzi wa dziko kwambiri chuma kukula mitengo (pafupifupi 7.4 peresenti pa zaka khumi zapitazi), izo lofotokozabe mkulu mlingo wa umphawi, malinga ndi World Bank, ndi 67 peresenti ya nzika moyo pansipa $1 tsiku ndi tsiku. Ngakhale kumene boma anali National Bureau of Statistics (NBS) posachedwapa anatsimikizira kuti 112 miliyoni a ku Nigeria ankakhala m'munsimu umphawi mzere, a World Bank si akunyang'ama onena za chiwerengero cha Nigeria tikukhala mu umphawi kukhala mofulumira kuwonjezeka kwambiri. Kuposa 80 miliyoni a ku Nigeria amakhala kumidzi, ndi zoonekeratu ambiri wachinsinsi osauka. Osatengera izi, ikhala bwino kuti zosiyanasiyana Nigeria maboma 'khama pa umphawi kuziziritsa sizinachitike ololera chidwi zotsatira. Kodi enafe muse za nthawi zina kuti anthu ambiri akuwakonda osadziwa kuti mfundo ambiri osauka amapanga yaikulu msika, ndi m'kamwa kuthirira malonda mwayi.

Ndine ndithu amadziwa osakhala zokonda mu makampani malo izi clime, chifukwa umphawi nkhani pokhala anapita monga mavuto kuposa monga malonda mipata. (Zipitilizidwa).

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