"Talauci a matsayin Marketing Damar, Ã'a Than Social Matsala "

Poverty as a Marketing Opportunity, Rather Than Social Problem

Na zo fadin sassa na imbin version of your yanki a asa na Dala (BoP) manufar rage talauci. Na sami ra'ayin quite ban sha'awa. Ina mamaki dalilin da ya sa Najeriya alama rãyu daga cikin aikace-aikace, sabanin abin da obtains a sauran sassan duniya. Don Allah, kamar yadda a guru a marketing, don Allah 'bude idanuna' more talauci a matsayin marketing damar wajen zamantakewa matsala - Joe Nnabuife.

Kamar yadda na bayyana a m zukatan a kwanan nan kaddamar da "Puzzle4Prize.com'', wani online marketing gabatarwa dandamali cewa yana amfani da wasanin gwada ilimi, a matsayin fata Na fi so in duba al'amurran da suka shafi ta fuskar wani 'rabin full gilashi' maimakon defeatist hali da ta sa for duba wannan gilashi matsayin 'rabin komai'. Wannan alama da Bane da yawa kasashe masu tasowa tare da son na danko to rike wani mataimakin kamar damƙarSa ce, a 'rokon kwano' tsarin kula da fannin yaki da talauci - Hasashe talauci kasancewa a social matsalar maimakon damar muhimmi a cikin kasancewa matalauta, daga wani marketing hangen zaman gaba. Kamar yadda wani ra'ayi, wannan shi ne ainihin abin da "Marketing ga matalauta" ko kasan da Dala (BoP) marketing ne duk game da.

C.K. Prahalad, wani ilimi; a management guru, ranked a matsayin daya daga cikin mafi shahararren business tunani a duniya; da kuma wani exponent wannan m (tare da wasu mutane) tsayar da, "... Idan muka tsaya tunanin talakawa kamar yadda wadanda ko a matsayin wani nauyi, da kuma fara gane su kamar yadda resilient kuma m yan kasuwa da kuma darajar-m masu amfani da, a dukan duniya damar za a bude ". BoP ne model na yin kasuwanci da gangan hari matalauta, sau da yawa ake ji sababbin hanyoyin fasaha. Domin dalilai na tufafin wasu fi son mai da wannan ra'ayi a matsayin "Tushe na Dala".

Domin girmamawa, BoP (Har ila yau, tagged "Marketing ga matalauta", "Market ga matalauta" ko M4P) ne mai model na yin kasuwanci da gangan hari matalauta. Yana entails a marketing m inda a kasuwa ga matalauta wanzu, cikin abin da matalauta aiki aikatãwa a rai, kuma ba jira kyaututtuka daga abin da source. Fallout wannan ya rage kyautata na da yawa daga cikin matalauta ta gaske karfafa tattalin arziki matsayi (da samar da damar da za ka ta da shi albashi da kuma inganta da rayuwar), maimakon handouts daga agaji gestures. The old maganarsu, "Tsaya bani kifi, amma sanar da ni yadda za a kifi maimakon "karfi obtains nan.

Kwanan nan ya sanar da Bayelsa gwamnatin Jihar ta intension yi na dakile talauci ta hanyar 'Community Based Projects' ne a jummai da wannan dabarar, kuma ya kamata a koyi. Brazil ta nan da nan da shugaban, Luiz Inacio Da Silva, samu a manyan Fit na kawo miliyoyin Brazil daga talauci da juyawa da yankunan karkara da birane gantali a kasarsa. Na kasance mai husũma na tallafi na shugaban kasar Lula ta ra'ayi.

My 11 part jerin kan BoP (wanda za a iya samu kyauta, on request) akwai a matsayin kayan aiki na kira da'a hadakai da dacewa hukumomi a Nigeria ganin haske da samun cikin yaki da talauci, ta hanyar wannan tsarin. Kamar yadda ambato, misalai na wasu Ventures a wasu kasashe masu tasowa inda BoP ne yin matalauta da hanyar yi wa Allah godiya domin kawo su daga talauci suna bayyana daga baya a cikin wannan write-up.

A kasa na dala a matsayin kalma a tattalin arziki ne da aka sani. Yana nuna most, amma mafi talauci, zamantakewa da tattalin arziki da kungiyar (tare da 'yan sosai arziki a koli na wannan dala). A cikin kalmomin Prahalad da sauransu, kasa da aka kunsa da 4 mutane biliyan (a duniya kalma) cewa rayuwa a kasa da $2 da rana. Da marketing kwakwalwa gaba da cewa a lokacin da matalauta (wata babbar kasuwa) suna tuba zuwa kera da kuma masu amfani da, su samu karin damar yin amfani da samfurori da kuma ayyuka da taimaka musu saya da mutunci da hankali da kuma zabi daga kamfanoni masu zaman kansu. Hanyoyin, m da remunerative kasuwanni ne da muhimmanci domin ya kara da albashi, inganta rayuwar musamman yankunan karkara matalauta.

Talauci shi ne jihar wanda rasa wani adadin kayan dũkiyarku ko kudi. Cikakken talauci ko talauci wajen da ake hana asali mutum bukatun, wanda fiye da ya hada da abinci, ruwa, dubagari, tufafi, tsari, kiwon lafiya da kuma ilimi. Dangi talauci aka bayyana contextually matsayin tattalin arziki rashin daidaito a cikin location ko al'umma a cikin abin da mutane zama. A Nijeriya, talauci rike staring a mu fuskõkinsu duk yawa ikirarin high tattalin arziki.

Duk da Nigeria da ciwon daya daga cikin duniya mafi girma tattalin arziki rates (averaging 7.4 cent a kan na karshe shekaru goma), shi retains wani babban matakin da talauci, bisa ga World Bank, tare da 67 cent na al'ummarta zaune a kan kasa $1 kullum. Ko ina mallakin gwamnati National Ofishin Statistics (ta bayyana) kwanan nan ya tabbatar da cewa 112 Nijeriya miliyan rayu kasa talauci line, Bankin Duniya ba mincing kalmomi game da yawan 'yan Nijeriya suke zaune a talauci kasancewa a kan m karuwa kuma. fiye da 80 Nijeriya miliyan zaune a yankunan karkara, da wani fili rinjaye classified a matsayin matalauta. duk da wannan, shi ya kasance bayyana cewa daban-daban na Najeriya gwamnatoci 'kokarin magance talauci ba a samar da gwaggwabar riba m results. Abin da wasu daga cikin mu lissafci game wani lokacin shi ne cewa mutane da yawa a kusa da su ne quite m da cewa wannan babban yawan matalauta gyara wata babbar kasuwa, da bakin-watering marketing damar.

Ni quite sane da m fĩfĩta cikin kamfanoni yanayi na wannan clime, domin talauci da alaka al'amurran da suka shafi ake kusata a matsayin zamantakewa matsaloli fiye da yadda marketing damar. (A ci gaba).

Ku kasance na farko da ya sharhi a kan ""Talauci a matsayin Marketing Damar, Ã'a Than Social Matsala ""

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