"Bofutsana e le Marketing Monyetla oa, Ho e-na ho Feta Social Bothata " (2)

Poverty as a Marketing OpportunitySeo baffles 'na ka linako tse ling ke e hlakileng ho hloka dikgahlego, a esita le a nahana kgwebo mehlala hinged ka bofutsana a ntse a a tla ho e le tsa mebaraka monyetla oa, mme e seng haholo touted ya setjhaba bothata. Tlase ho Pyramid (Bop), e le kgopolo, ntle ho pelaelo bo akarelletsa 'a sesupi' ho ya ho tsela tsa mebaraka Features hlahelletseng a dousing ya setjhaba mathata moo bofutsana occupies e-ba setsi sethala. Ke ipotsa hore ba bangata ba amanang le mekgwa e mesa kgwebo mehlala (tsona li e be 'ka-ntho e' libakeng tse ling) ka ascribed ho Nigeria hona joale ba. Ke 'na a sa itse ka leha e le efe.

A le boemong bo moo ho ba ea sebele le e ba tiile boiteko ba ho ho bōpa menyetla ke bofutsana, e sa breakthrough thekenoloji poposeswa hore ho hlokahala e phunyeletse limmaraka e leng li thehiloe mesebetsi ea ba futsanehileng. Ho e-na, ho ke ke padi tsa mebaraka a ntse a atamela hore retelehela-ho pota le mathata a bophelo, lumella lik'hamphani ho etsa chelete ha a ntse a ho ntlafatsa lichaba 'bophelo le ba thusa hore ba tsoha tsoa bofutsana.

C.K. Prahalad le ba bang ba na e hore mafutsana a comprise le 'matla' me ba pōpo bagwebi ', 'Boleng ya elang hloko tlhoko bareki', ha a ntse a 'a lefatse lohle ba le monyetla oa' fihla bakeng sa ka bobeli ba futsanehileng le ba initiators ea amanang khoebo ea. Le tsa mebaraka ho ba ho tsoana le ho kgwebo le mokhoa ona ho ba le ho beha ka limmaraka bakeng sa bahloki - comprising kgwebo mehlala e leng rua molemo ka etsahala hore ebe initiators (e.g. merabe e fapaneng lik'hamphani, nyenyane poraefete likhoebo) le ba futsanehileng (ba ba neng ba Feature ka bobeli tlhagiso le go tshebediso ya dithulaganyo) - E ka nako eo etselitseng bonolo ba bolela ea hore bofutsana bo baka tsa mebaraka menyetla, ho e-na haholo lohe leano le mathata a bophelo.

The tsebahala "4 Pes ea Marketing" le boetse le e sebetsa bakeng sa dikgwebo ikemiseditse ho alleviating bofuma ka litsela tsena:
Product - eng o ntse a a fana ho tsa ditjhelete le phapanyetsano, ena kamano ya kgwebo le ba ha a le 4th le litekanyetso ea phiramiti, ba dihlahiswa, ho ditshebeletso kapa theknoloji e a ba bo--of-sebelisa dithulaganyo tsa fana ka metsi a; phela hantle lijo dihlahiswa; adimiwa madi kapa e tlaase mesta setlankane sa ho lefa tsamaiso; matlo a; le matla a (di off-ya keriti motlakase).

Price - seo e se hloka, a ya ditjhelete le sebele ya ka dipehelo. Nahanela ho theko amahanngoa le ho boleng e sebetsa mona (Bop mosebedisi e boetse e o tšoaneloa molemo ka ho fetisisa boleng). Seo sebetsa 'marakeng ona ke ho thoto thepa eo e nyenyane haholo diyuniti (e.g. e leng motse o mabenkele lebenkele ho rekisa lisakerete ke sengoathoana, detergents ka 'ho sachet', le ho noa ke, galase gongwe go senoelo).

Habité - Where sehlahiswa ka reka a 'marakeng ona etselitseng ho kenya letsoho ha barekisi ba ka linako tse ling, le phepelo e lekaneng banana hore akarelletsa phaello margins ho boloka ka boeona e le bokgoni. Ka ho fetisisa linako tse ling, barekisi ba fana ka ka ditshebeletso tsa tlatsetso ho ya moreki (e.g. ka mor'a hore manager tšebeletso, esita le tokisetso ea ka sekoloto ho bareki ba bona ba, joalokaha ba neng ba metseng hangata e tseba hantle).

Promotion - Products bakeng sa Bop limmaraka hloka ee tseneletseng e ntshetsopele ho etsa ba li tsebise, ka hare ho ya thomelo banana e ka fana ba rua molemo ka. Hlokomela le ho ka linako tse ling telele ntshetsopele e atisa ho e hlokehang ka ntlha ya go khomaretse mekhoa e tloaetsoeng ya mofuta wa mmaraka mafutsana. Mahaeng bareki, ka ho fetisisa linako tse ling, lokela ho bona seo ba se batla ho reka, le kamoo e ea sebetsang ho. Sena ke ke hobane'ng ha pontso bontša ea bohlokoa sediriswa sa ntshetsopele a Bop tsa mebaraka.

Ke Subscribe ho "Business Ntoa Bofutsana", e Inthaneteng setjhaba ka batho ba tsoang kgwebo, machaba bafani ba, NGOs, le academia ba ba neng ba kopanela takatso e matla bakeng loantša bofuma ka kgwebo. E le Nigeria, ho bonahala eka ke 'na a na le' loner 'ho na le. Ke nka lebaka la ho hloka-benya tsekamelo ea ea batsayakarolo ba ba lebaneng Nigeria ka ho hlaka swaying batho ba eona hore ho ba le bohlokoa hakaalo tse seng kae tsa ka compatriots atisa ho icheba ka tataiso ea ena sethaleng e thusang ho susumelletsa dikgopolo go ka ba bang ba 112 limilione tse mafutsana Nigerians ka qetella re sale hantle a bofutsana ka ho.

Patlisiso litsi, dihlongwa tsa thuto, le khoebo ea tse ling tse ngata climes ba kamehla churning tsoa Bop amanang qapiloeng le kgwebo mehlala. Hoa makatsa ke hobane'ng ha Nigeria bonahalang a ka ho feletseng insulated ho tloha goings-on. Ho haella ha sebaka mona fana ka feela mehlala ena tsa khoebo mehlala (ho tloha ho hoo 150 Ke na le ho fihlela), le ka batla likarabo ke hobane'ng ha le ea mong oa boiteko bo joalo bo o ntse a replicated Nigeria:

– Lefatshe ka bophara Positioning System (GPS) thekenoloji sebetsa ke basali a tsoasa litlhapi le metseng, ho bebofatsa ho balekane ba bona 'mosebetsing boiteko ba Leoatleng la Indian (Sri Lanka).
-Unilever oa dikgwebo bakeng sa futsanehile mahaeng basali ba, ka ho retailing ea bophelo bo botle le bohloeki dihlahiswa (India).
-Vodafone oa matseno a Mobile bank tharollo, M-PESA (Kenya, Tanzania).
– Natura oa sebelisa "Priprioca" ka morung dimela monko o monate tsa lona 'Ekos' litlolo line line (Brazil).
-Bongo Bank oa infusion ka ba moo "Mosambik" microfinance ditirelo ka setso pokello (Ghana).
– Treadle bomba tse dinnye borapolasi nna le seabe mo temo ketang ya boleng bakeng sa eketseha a fumanang meputso e (Bangladesh, India le Nepal).

– Holcim 'o House-di-Life ea mohlala file samente ho rarolla ya matlo litlhoko tsa ba futsanehileng haholo (Sri Lanka).

E boetse e
– Amanz'abantu oa mahaeng fana ka metsi a ka ho karatatshedimosetso thekenoloji (South Africa).
– Dimitar Madzarov lebese phumantsho ya thepa ka tsamaiso tse dinnye ka tekanyo e sehoai bafepedi (Bulgaria).
– Bosch, Siemens le Hausgerate (Boa) cooker, fueled ka kokonate oli (Indonesia).
– INENSUS di 'small moea turbines le decentralized dithulaganyo tsa maatla tse (Mauritania).
– The ceramic metsi a karaoke set tsamaiso (Nicaragua).
– Balisa ba 'likhomo go latedisa, sebelisa liselefouno le lefatshe ka bophara mo maemong tsamaiso disebediswa (Senegal).
– Shoprite tsehetso ea tse nyenyane ka tekanyo e balemi a hloekileng litholoana le meroho (Mozambique).
– DANONE oa yoghurt e tlhahiso le manager morero (bakeng sa kgolo ya bana), sebelisa hlophisitsoeng hantle ya netweke a libakeng tsa mahaeng basali ba, "Grameen Ladies"(Bangladesh).

Ka holimo kaofela ho tsebahala hore tlisa batho ba limilione tsoa bofutsana, le ba 'nile ba tsoa mekgwa e mesa kgwebo mehlala moo tsa mebaraka bapala bohlokoa mesebetsi. Leha e le efe ba bolela bofutsana comprising thekiso monyetla oa, ho e-na ya setjhaba bothata ka ho hlaka e utloahalang.

Eba oa pele ho hlahisa maikutlo mabapi le ""Bofutsana e le Marketing Monyetla oa, Ho e-na ho Feta Social Bothata " (2)"

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