"Umphawi monga Malonda Mwayi, M'malo Social Vuto " (2)

Umphawi ndi mwayi MalondaKodi baffles ine nthawi zina ndi bwino alibe chidwi kuno, ngakhale akuganizira ntchito zitsanzo hinged pa umphawi kuti anapita monga malonda mwayi, ndipo osati zambiri touted chikhalidwe vuto. Pansi piramidi (BoP), ngati lingaliro, mosaphonyetsa kukupatirana 'ndi Cholozera' mmene malonda zimaonetsa kwambiri mu dousing chikhalidwe mavuto kumene umphawi occupies malo siteji. Ine ndikudabwa angati a okhudza nzeru malonda otchuka (amene anakhala 'mu-chinthu' kwina) akhoza analemba ndi Nigeria panopa. Ine sindiri kudziwa chilichonse.

M'njira imeneyi muli chenicheni ndi osasunthika khama pa kulenga mwayi umphawi, Si adzasangalala ndi zipangizo zaluso zimene anafunika kudutsa misika imene zochokera ntchito za osauka. M'malomwake, ndi buku malonda njira kuti kutembenuka mozungulira mavuto, kulola makampani ndalama pamene kuwongolera miyoyo wa anthu ndi kuwathandiza adzauka kuchokera umphawi.

C.K. Prahalad and others have it that the poor comprise the ‘resilient and creative entrepreneurs’, 'Wapatali sadziwa ogula', pamene 'dziko lonse wa mwayi' akubwera kwa osauka ndi initiators wa zokhudza ntchito makampani. Ndi malonda kukhala n'chimodzimodzi ndi malonda ndi njira imeneyi ndi umboni pa misika osauka - kupanga malonda otchuka amene amapindula ayenera initiators (e.g. m'mitundu yosiyanasiyana makampani, yaing'ono payekha gawo mabungwe ang'onoang'ono) ndi osauka (amene zimaonetseratu onse ndi kupanga ndi mowa ndondomeko) - Icho ndiye zimapangitsa kuti zosavuta amanena kuti umphawi amalenga malonda mipata, m'malo kwambiri anatsogolera mavuto.

Chodziwika bwino bwino "4 Sal wa Malonda" imagwiranso ntchito kwa mabizinesi umalimbana alleviating umphawi m'njira zimenezi:
Mankhwala - Kodi chikuperekedwa kwa ndalama kuwombola, mu bizinesi ndi anthu pa 4 gawo la piramidi, ndi mankhwala, misonkhano kapena matekinoloje imeneyi kwa ntchito ka madzi okwanira; athanzi chakudya katundu; yaying'ono-zachuma kapena otsika mtengo remittance dongosolo; nyumba; ndi mphamvu (zolakwa-gululi magetsi).

Price - Kodi izo zinditengera, mu ndalama ndi chenicheni mmoyo. Kudziwa mitengo zogwirizana ndi khalidwe zimagwiranso ntchito (BoP ogula komanso kulandira wabwino). Kodi ntchito imeneyi kumsika ndi kunyamula katundu ochepa kwambiri mayunitsi (e.g. mudzi ritelo shopu kugulitsa fodya ndi chidutswa, detergents ndi 'sachet', ndi zakumwa ndi Galasi kapena chikho).

Place - Kodi tinachita zikhoza kugulidwa mu msika zimapangitsa kuti mbali ya bongo nthawizina, ndi wabwino okwanira njira imene kumatanthauza phindu masamba wochirikiza lokha ndi moyenerera. Nthawi zambiri, bongo kupereka ntchito kwa makasitomala (e.g. pambuyo malonda utumiki, ngakhalenso kupereka ngongole kwa makasitomala awo, monga anthu m'midzi kawirikawiri chodziwika).

Kukwezeleza - Zamgululi kwa BoP misika amafuna okhwima Kukwezeleza kuti iwo akudziwika, mkati mwa yobereka njira zimene tipereke yopindulitsa. Chosunga ndi zina yaitali Kukwezeleza kawirikawiri chofunika chifukwa cha ndiwofatsa chikhalidwe cha msika osauka. Rural makasitomala, nthawi zambiri, ayenera kuona zimene akufuna kugula, komanso mmene chimagwirira ntchito. Ichi ndi chifukwa chake chionetsero zikufotokoza yofunika chida angakwezedwe mu BoP malonda.

Ine amamvera "Business kuthetsa umphawi", pa Intaneti gulu la anthu ochokera bizinesi, mayiko othandizira ndalama, NGOs, ndipo academia amene amagwira kumulakalaka kumenyana umphawi kupyolera malonda. Monga Nigeria, Zikuoneka ndine 'loner' apo. I kuona chosowa-luster chizolowezi cha mfundo okhudzidwa Nigeria bwino swaying anthu ake kuti kanthu ochepa wanga ŵanyake akakumbukira za mu malangizo a nsanja zimene zimathandiza kuti tizichita maganizo pa mmene ena 112 miliyoni osauka Nigeria akhoza kuthetsa akunena tsalani bwino umphawi.

Research malo, maphunziro mabungwe, ndi malonda makampani ena ambiri climes nthawi zonse churning kunja BoP zokhudzana zoyambitsidwa ndi malonda otchuka. N'zodabwitsa chifukwa Nigeria akuoneka kwathunthu insulated ku goings pa. Kuchepa kwa malo pano amapereka kwa okhawo zitsanzo za malonda otchuka (kuchokera pafupifupi 150 Ndimakhala ndi mpata wofunsa), ndipo zimafuna mayankho chifukwa palibe zimenezi lichitidwa replicated ku Nigeria:

– Global malo Dongosolo (GPS) umisiri ntchito ndi akazi nsomba m'madera, kusonkhezera awo, akazi awo 'ntchito khama mu Indian Ocean (Sri Lanka).
-Unilever a mabizinesi kwa osauka kumidzi akazi, kudzera retailing wa thanzi ndi ukhondo katundu (India).
-Vodafone a oyamba a mafoni banki zothetsera, M-PESA (Kenya, Tanzania).
– Natura anagwiritsa ntchito "Priprioca" nkhalango chomera kununkhira kwake 'Ekos' zodzoladzola mzere (Brazil).
-Barclays Bank a kulowetsedwa mu m'deralo "Susu" microfinance ntchito mwa miyambo zosonkhanitsira (Ghana).
– Treadle mpope kwa alimi ang'onoang'ono 'nawo ulimi mtengo unyolo kuwonjezera ndalama (Bangladesh, India ndi Nepal).

– Holcim a 'House-kwa-Moyo lachitsanzo operekera simenti kuti akonze nyumba zosowa za anthu osauka kwambiri (Sri Lanka).

Komanso
– Amanz'abantu a kumidzi madzi mwa anzeru khadi umisiri (South Africa).
– Dimitar Madzarov mkaka zogula nazo dongosolo kwa ang'ono-ang'ono mlimi sapulaya (Bulgaria).
– Bosch, Siemens ndi Hausgerate (BoA) cooker, ankakolezera ndi kokonati mafuta (Indonesia).
– INENSUS 'yaing'ono mphepo turbines ndi decentralized mphamvu kachitidwe (Mauritania).
– The ceramic madzi kusefera dongosolo (Nicaragua).
– Abusa 'ng'ombe kutsatira, mafoni a m'manja padziko lonse ndipo masanjidwe dongosolo zipangizo (Senegal).
– Shoprite za thandizo la alimi ang'ono-ang'ono a zipatso ndi ndiwo zamasamba (Mozambique).
– DANONE a yoghurt kupanga ndi malonda chiwembu (pakuti mwana chitukuko), ntchito mwadongosolo zopezera kumidzi akazi, "Grameen Madona"(Bangladesh).

Pamwambapa onse amadziwika kuti anabweretsa ambiri ochokera umphawi, ndipo akhala anachokera ku nzeru malonda otchuka kumene malonda ankaimba yofunika maudindo. Kunenanso umphawi kupanga malonda ndi mwayi, osati chikhalidwe vuto momveka bwino.

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