"Poverty rite te Faingamālie Marketing, Engari i te Social Raru " (2)

Poverty rite te Faingamālie MarketingHe aha taoke ahau i ētahi wā ko te kore mārama o te moni i konei, i roto i te ara fakakaukau tauira pakihi aparua, i runga i te rawakore e whakatata rite te faingamālie hokohoko, e kore e me te raruraru pāpori tauā nui. Raro o te Tara (BOP), rite te ariā, e awhi ngarea 'he atatohu' ki te pehea ngā hokohoko matua ana i roto dousing palopalema pāpori i reira rawakore noho a te atamira pokapū. Fifili e ahau e hia nga o ana auaha tauira pakihi (e kua riro te 'i roto i-mea' wāhi kē) Ka taea te hoatu ki a Nigeria wawetia. Ko ahau e kore e mōhio o tetahi.

I roto i te te āhuatanga i reira i reira he tautooraa tūturu me niwha i hanga wāhitanga i te rawakore, e kore e te mea pakaruhanga innovations hangarau e hiahiatia ana ki te kuhu hokohoko e hāngai ana i runga i nga mahi o te rawakore. Engari, Ko reira huarahi pūrākau marketing e tahuri-a tawhio noa raruraru pāpori, tuku kamupene ki te hanga moni i te whakapai ake oraraa iwi, me te tautururaa ia ratou ia ara i roto i te rawakore.

C.K. Prahalad and others have it that the poor comprise the ‘resilient and creative entrepreneurs’, 'Uara-matau kiritaki', ia 'i te ao katoa o te rave'a' mai ki runga mo e rua nga rawakore me tīmata te mahi o te kaupapa pakihi e pā ana. Ki te te ahua ki te mahi hokohoko, me te he e mau ana i tēnei huarahi i runga i ngā mākete mo te rawakore - kei ngā tauira pakihi e whai hua tīmata pea (e.g. kamupene o rauiwi, hinonga rāngai tūmataiti iti) me te rawakore (nei ngā i roto i te tukanga e rua i te hanga me te kohi) - Na hanga mo te ngāwari kerēme e hangaia e rawakore whai wāhitanga tauhokohoko, nui atu i te mau fifi pāpori kuranga, nui.

Ko te pai mohiotia "4 PS o Marketing" hoki tano no te pakihi e hāngai ana ki te tamarыraa i te rawakore i roto i teie mau ara:
Hua - He aha te whakaratohia ana mō te utu pūtea, i roto i tenei hononga mahi ki te hunga i te taumata tohanga 4 o te koeko, He hua, ratonga ranei hangarau i roto i te pūnaha mata-o-te whakamahi mō te tītari wai; hua kai tōtika; moroiti-pūtea pūnaha moni tuku iti-utu ranei; whare; me te pūngao (atu-mātiti supply mana).

Utu - He aha te utu i te reira, i roto i ngā moni me te mau. Te aronui ki te utu e hono ana ki te kounga tano konei (BOP kiritaki tika hoki te kounga pai). He aha te mahi i roto i tenei kainga hokohoko, ko te ki te fao i te taonga i roto i te waeine iti rawa (e.g. he toa hokohoko kainga hoko hikareti i te wahi, teretere i te 'paihere', me inu e te karaihe kapu ranei).

Place - hea taea te hokona i te hua i roto i tenei hokohoko hanga mo te whai wāhi o te kaihokohoko i ētahi wā, ki te hongere supply pai e tura'ii te huamoni ki te paturu iho me te whai huatanga. Te nuinga o ngā wā, kaihoko whakarato ratonga atu ki te kiritaki (e.g. i muri ratonga hoko, a tae noa whakaratonga o te nama ki a ratou kiritaki, rite mōhiotia pai te he maha te hunga i roto i te kainga).

Whakatairanga - Products mō te mākete BOP rapua e whakatairanga pakari ki te kia whakaaturia ki a ratou, i roto i te hongere tuku e taea homai ratou kia pai. Kei te maha whakatairanga Paturuhia me ētahi wā roa e hiahiatia ana e tika ana ki te āhua momo o te mākete mo te rawakore. Kiritaki Rural, te nuinga o ngā wā, Me ki te kite i te aha e hiahia ana ratou ki te hoko, a me pehea te mahi i te reira. Tenei he aha whakaaturanga whakaatu he taputapu faufaa mō te whakatairanga i roto i te BOP marketing.

Ohauru ahau ki "Poverty Fight Pakihi", te hapori ipurangi o takitahi i te mahi, kaituku ao, NGO, me te pümätauranga nei te faaite te ngākau mō te whawhai rawakore i roto i te mahi. Ka rite ki te Nigeria, te mea te reira ahau he 'loner' reira. Tiro ahau te hehema kore-mau umeraa o te whai pänga e hāngai ana i roto i te Nigeria mārama e whakangaueuetia ona iwi e te torutoru iti o oku whanaunga ahu ki te titiro i roto i te ahunga o tenei tūāpapa nei tauturu ki te whakaongaonga whakaaro ki he founga etahi o te 112 Ka taea e te whakamutu miriona rawakore Naisīlia mea i te pai-poroporoaki ki runga ki te rawakore.

Pokapū Research, pūtahi mātauranga, a te wā e ngangare ana i roto i BOP kaupapa pakihi i roto i te maha atu climes e pā ana mahi, me ngā tauira pakihi. Ko te mea maere no te aha te mea ra tino kiriweti Nigeria i putanga-i runga i. Kore o te wāhi i konei mō anake enei tauira o ngā tauira pakihi (i pā ana ki 150 E wātea ana ki a ahau), a ka karanga hoki tali aha te tukuruatia tetahi o taua mau tautooraa i roto i te Nigeria:

– Global whakatakoto Pūnaha (GPS) hangarau e whakahaerehia ana e te wahine i roto i te hapori ika, ki te whakahaere i ta ratou mau hoa faaipoipo 'tautooraa mahi i roto i te Indian Ocean (Sri Lanka).
-Pakihi a Unilever mō te rawakore wahine tuawhenua, na roto i te hokohoko o ngā hua hauora me te akuaku (India).
-A Vodafone introduction rongoā pēke pūkoro o, M-PESA (Kenya, Tanzania).
– Te whakamahi i te "Priprioca" kakara tipu ua ngahere mo ona poke raina 'Ekos' o Natura (Brazil).
-Whaowhia Barclays Bank o ki te rohe "Susu" ratonga microfinance i roto i te kohinga tuku iho (Ghana).
– Narsay papu no te te whai wāhi iti kaimahi 'i roto i te ahuwhenua uara mekameka mo utu nui (Bangladesh, India a Nepal).

– 'House-no te-Life' o Holcium tauira mō te whakarato i sima ki te whakatutuki i nga hiahia whare o te rawakore rawa (Sri Lanka).

Ano
– Te wai supply tuawhenua o Amanz'abantu roto i te hangarau kāri atamai (Awherika ki te Tonga).
– Dimitar Madzarov pūnaha waiu ähua mō te tauine iti-kaituku tangata ahu whenua (Bulgaria).
– Bosch, Siemens a Hausgerate (Boa) tō, ka pupü mai i te hinu kokonati (Indonesia).
– Iti kapohau hau INENSUS 'me ngā pūnaha pūngao te wehenga o (Mauritania).
– Ko te pūnaha filtration wai uku (Nicaragua).
– Kau aroturuki hepara ', te whakamahi i te waea pūtau me te ao pūrere pūnaha tūnga (Henekara).
– Tautoko o kaimahi unahi iti-o hua hou, me te huawhenua a Shoprite (Mozambique).
– Kaupapa production tepe me hoko a DANONE (no te whanaketanga o te tamaiti), te whakamahi i pai-whakaritea whatunga o te wahine tuawhenua, "Grameen Ladies"(Bangladesh).

Ko te runga ake E mohio katoa ki te i kawea mai milioni i roto i te rawakore, a kua ahu mai i te tauira pakihi auaha i reira te whakatangihanga a marketing tūranga faufaa. Tetahi take o te rawakore kei te faingamālie hokohoko, nui atu i te raruraru pāpori āta hanga tikanga.

Kia te tuatahi ki te kōrero i runga i ""Poverty rite te Faingamālie Marketing, Engari i te Social Raru " (2)"

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