"Poverty rite te Faingamālie Marketing, Engari i te Social Raru "

Poverty as a Marketing Opportunity, Rather Than Social Problem

haere mai ahau puta noa nga wahi o te putanga te tāinga o koutou wahi i runga i Raro o te Tara (BOP) ariā o takatūnga rawakore. kitea e ahau te whakaaro tino oaoa. ahau miharo ahau he aha te mea ite ore o tona tono Nigeria, pērā te mea whiwhi i roto i te maha atu wahi o te ao. koa, rite te Guru i roto i te hokohoko, tēnā 'whakatuwhera toku kanohi' atu ki te rawakore rite te faingamālie hokohoko raruraru kaua pāpori - Joe Nnabuife.

Just rite hanga mārama ahau ki hinengaro pākiki i te kōkuhutanga tata o "Puzzle4Prize.com'', he tūāpapa whakatairanga hokohoko ipurangi e whakamahi panga, hei optimist ahau hiahia ki te tiro i ngā take i te tirohanga o te 'karaihe hawhe-tonu', nui atu i te hehema defeatist e hanga mō te mātakitaki i te karaihe taua rite 'hawhe-kau'. te mea tenei te tūkinohia te o maha whenua whakawhanake ki hiahia mō te pipiki ki te whakaū i te pu tumuaki tuarua-rite i runga i te huarahi 'e pinono peihana' ki te rawakore alleviation - Tirohanga o rawakore he raruraru pāpori, nui atu i ngā whai wāhitanga tūturu i roto i te rawakore, mai i te tirohanga hokohoko. Ka rite ki te ariā, Ko te tino tenei te mea "Marketing mō rawakore" ranei Raro o te Tara (BOP) marketing Ko te katoa e pā ana ki.

C.K. Prahalad, te mātauranga; he Guru whakahaere, runga rite tetahi o nga whakaaro pakihi tino nui i roto i te ao; me te taupū o tenei huarahi (ki etahi ētahi atu) i tautoko ake e, "... ki te mutu tatou i whakaaro o te rawakore rite patunga rite te pikaunga ranei, a tīmata te mōhio ratou rite kaipakihi manahau me te auaha, me kiritaki uara-matau, ka waiho i te ao katoa o te faingamālie tuwhera ". BOP Ko te tauira o te mahi pakihi e āta aro te rawakore, maha tono hangarau hou. Hoki ngā take o te peu mâ hiahia etahi ki te kōrero i te taua ariā rite "Base o te Tara".

hoki te aronga, BOP (tūtohua hoki "Marketing ki te rawakore", "Market hoki rawakore" ranei M4P) Ko te tauira o te mahi pakihi e āta aro te rawakore. tura'ii te reira i te huarahi hokohoko i reira te vai te mākete mo te rawakore, i roto i nei mahi i te rawakore ki te whiwhi i te ora, me te kore e taria ngā takoha i te mea pūtake. Pea nā o tenei tonu te whakapai ake o te rota o te rawakore i roto i te whakapakari i pono tona tūranga ohaoha (na roto i te te hanga whai wāhitanga ki te whakaara ana utu, me te whakapai ake i ana oranga), kaua ki te tohanga i ngā tohu'ofa fakaetangata. Ko te tawhito kupu, "Mutu hoatu ika ahau, engari whakaakona ahau pehea ki te ika hei utu "kaha whiwhi konei.

Aita i maoro a'e ua faaite intension Bayelsa State kāwanatanga o ki te aukati i te rawakore i roto i 'Hapori Kaupapa Tūāpapa' kei roto i te taupiri ki tenei huarahi, a kia muimui. peresideni mua tonu o Brazil, Luiz Inacio Lula da Silva, tutuki te pai nui o mau mai i mirioni o Brazilians i o te rawakore, ka whakamuri te tere tāone tuawhenua i roto i tona whenua. noho ahau he kaikorero o te whakatamarikitanga o ariā o te peresideni Lula.

taku 11 wāhanga raupapa i runga i BOP (e taea te whiwhi noa o te tiaki, i runga i te tono) kei reira ka rite ki te mea o te akiaki mana e hāngai ana i roto i Nigeria ki te kite i te marama mā te whiwhi ki te rawakore alleviation roto i tenei huarahi. Ka rite ki tohu, E kī tauira o etahi kaupapa i roto i te tahi atu whenua whakawhanake te wahi e hanga i te rawakore, BOP whai take ki te whakawhetai te Atua mo to ratou whakaputanga o te rawakore i muri i roto i tenei Tuhituhi-ake.

Ko pai te mohio te raro o te tara rite te wā i roto i te ohaoha. auraa te reira i te nui rawa, engari rawakore, rōpū pāpori-ōhanga (ki te torutoru rawa taonga i te tihi o tenei koeko). I roto i te kupu o Prahalad me ētahi atu, uru te raro e o te 4 piriona iwi (i roto i te wā ao) e ora i runga i iti iho i te $2 ia ra. riro tana hokohoko e ka te rawakore (he mākete nui) E tahuri ki ngä me hoki kiritaki, whiwhi ratou ake wāhi ki ngā hua me ngā ratonga e te tauturu ia whiwhi ratou te rangatiratanga o te aro me te kōwhiringa i te rāngai tūmataiti. wātea, He faufaa i roto i te tikanga ki te whakapiki ake i te utu hokohoko mārama me te remunerative, whakapai ake te oranga o rawa te rawakore tuawhenua.

Poverty Ko te āhua o te hapa tetahi i to te nui etahi o taonga rauemi moni ranei. rawakore pūmau rawakoretanga ranei te tikanga e tangohia o ngā hiahia tangata taketake, e noa ngā kai, wai, rerenga parukore, kakahu, whakaruru, tiaki hauora me te mātauranga. tautuhia Pātahi rawakore te horopaki rite te kore ōritenga ōhanga i roto i te wāhi hapori ranei i roto i nei e ora te iwi. I Nigeria, rawakore Nā titiro i to tatou mata ahakoa tupu ōhanga tiketike tohe nui.

Ahakoa o Nigeria he tetahi o teitei auau tipu ōhanga o te ao (wawaenga 7.4 ōrau i runga i te kotahi tekau nga tau whakamutunga), tonu te reira i te taumata tiketike o te rawakore, rite ki te Bank Ao, ki 67 ōrau o ona tangata e noho ana i runga i raro $1 rā. Ahakoa te wahi kāwanatanga-fatuhia National Bureau o Tatauranga (NBS) tata whakapumautia e 112 i ora ai miriona Naisīlia raro raina rawakore, e kore te te Bank World te uatoko o nga kupu e pā ana ki te maha o Naisīlia noho i roto i te rawakore i te i runga i te hua tere rawa. Neke atu i te 80 ora miriona Naisīlia i roto i ngā wāhi tuawhenua, ki te nuinga kitea whakarōpūtia rite rawakore. Ahakoa tenei, tonu te reira mārama e kore i mau tautooraa ngā kāwanatanga Nigeria 'i rawakore alleviation i whai hua faahiahia. Aha etahi o tatou meatanga e pā ana ki ētahi wā ko e maha a tawhio noa, he tino kuware o te meka e tenei maha nui o rawakore hanga ake te mākete nui, me te whai wāhitanga hokohoko mangai-whakainu.

Ko ahau rawa mōhio o te manakohanga matua i roto i te taiao rangatōpū o tenei fenua ato'a, hoki ngā take e pā ana rawakore e whakatata rite raruraru pāpori nui atu i rite whai wāhitanga hokohoko. (Hei te haere tonu).

Kia te tuatahi ki te kōrero i runga i ""Poverty rite te Faingamālie Marketing, Engari i te Social Raru ""

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