Please tell us about yourself, your background and interests.
My name is Saheed Adepoju, 28 yrs, the co-founder and CEO of Encipher limited. I have a degree in Mathematics/Computer science from FUT Minna and a postgrad degree from Bournemouth University in Advanced Computing. My interest spans building mobile apps to working on ideas that are traditionally thought to be volatile for emerging markets.
How easy was starting up?
Starting up was relatively easy but as with all things, it is good to start small. Once we zoned in on what we wanted to achieve we pretty much went for it. All we need was to start and innovate quickly as time went on.
What were your biggest failures and how did they affect your success?
One of the moves we made that may be considered to be a failure is our original move to go with a UK-based Cloud computing reseller. This proved to be a wrong move as their business model required commitments of funds which was a lot considering the stage we were as a company. As a result, we lost plenty of funds we would have injected into the INYE project. However, we recovered quickly and Google now becomes a preferred Cloud computing partner.
What did you learn from your failures?
1. We learnt one has to take responsibilities for their actions. We admit it internally as we moved on.
2. We have learnt to make calculated financial risks from now on.
What milestones have you achieved so far?
We have successfully created brand awareness for the first inspired android-based tablet for Nigeria.
We have successfully created meaningful partnerships with local application developers.
If you are not doing web business, what business would you have been doing?
Interesting question: I would have been into alternative sources of energy (Green technology); it doesn’t still stop me from running things in this arena though
what impact have social media had on you personally and business wise?
Social media has pretty much been the propelling agent to help build our brand. If there was no social media it would have been an uphill task to push our brand.
Going forward, what should we expect from you and any announcements or upcoming projects?
We are gearing up to releasing INYE-2 in multiple stores around the country. We finalizing our funding arrangements and we are geared to pushing INYE even much higher. We also are working on web platform product which involves financial services and are in final phases and will make announcements very soon. We are quite excited about our roadmap and do hope the consumer will also be happy.
Any final advice for budding entrepreneurs?
Start small, innovate incrementally, build a brand and don’t ever forget to have fun.
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