Marketing da Najeriya akwatin gidan sabis: Stemming a ƙi (2)

Da zuwan digital da fasaha, lambar akwatin gidan sabis a duk faɗin alama da za a Fading azumi cikin cikakken irrelevance. Abin da ya kamata a yi, daga wani marketing hangen zaman gaba, to kara Najeriya akwatin gidan sabis daga fita daga kasuwanci? - A. A. Adegoke

Marketing and Nigerian postal service

A ci gaba da 'yan Najeriya City Services' (NIPOST) matsa zuwa hada gwiwa tare da School of Banking Daraja (SBH) to revitalize stamping (N50-stamping) a kan dukkan bankin receipts (tare kowane irin hatimi wajibi Dokar 2004, kamar yadda gyara a 2010), da na gaba ka koma ga ingenuous baya, ya kamata a lura cewa NIPOST, kamar yadda tafin gwamnatin dillancin tuhuma da affixing kudin sufurin wasiku kan sarki don ma'amala receipts karkashin doka, Za girbe immensely daga wannan (game da N50 biliyan aka kimanta).

Dokokin nan ya nuna cewa receipts a kan ma'amala a Najeriya ba zai zama cikakken ba tare da affixing kudin sufurin wasiku kan sarki a kansu. Da wannan, shari'a takardun (e.g. durƙusad da yarjejeniyar, ajiya yarjejeniyar, ma'aikatan aikin yi kwangila, ma'aikatan gabatarwa haruffa, saya domin yarjejeniya da wani yarjejeniyar rufe doka) ba zai zama cikakke ba, sai da taƙawa hatimi aka amfani. Na ga wannan matakin a matsayin fallout na mai ban sha'awa "marketing tunani".

Ga akwatin gidan sabis ya kasance a cikin hisabi, kuma suka bayyana a cikin rãyuwar kalubale na yau gasar, yalwa na zamani da fasaha ne a fili mafi kyau m zuwa sauran dacewa. Wannan ya zama quite gagarumin kamar yadda Mail yanzu sun dauki kashi a muhimmanci dace da zuwa online ayyuka, mamaye cibiyar mataki a kokarin da nufin yin mutane ba har ta yin amfani da 'katantanwa mail'. Shan cognizance na general Trend yanzu wanda portends wani gagarumin wurin bayanai fasaha a wasu wuraren mafita arziki, ga wani akwatin gidan sabis yin tsayayya da 'Pull' zuwa ga fita daga kasuwanci dole ne matsawa daga 'haihuwa hanyoyin'.

Duk da yake real-lokaci scans yanzu yin hadedde cikin akwatin gidan da abokin ciniki yadda ake gudanar bunkasa karshen-da-karshen yi, al'amurra wani sarrafa kansa akwatin gidan tsarin yin amfani da shafin yanar gizo kamar yadda dandali yana da muhimmanci. Automation https://www.acheterviagrafr24.com/achat-viagra/ give this system an edge in order to be relevant these times considering its application in cutting down on manual handling for improved consistency; kasawa haruffa a cikin bayarwa batu jerin; da inganta sufuri lokaci. Ka yi tunani game da waɗannan ayyuka na wani hali akwatin gidan sabis zama wani ɓangare na tsarin a shafin yanar gizo - Kunshin tracking; tanadi pickups; buga fitar shipping tasirin; e-ciniki; aikace-aikace na kafofin watsa labarun.

Tare da wadannan Lines, online caca a wani daga cikin yankunan aiki (e.g. mail shirye-shiryen, aiki, sufuri, delivery, kuma Retail), ga City Service don kula da wani lissãfi yanzu shi ya bayar mafi m kayayyakin; tabbatar da karin aiki yadda ya dace; karfafawa da ma'aikata ga abokin ciniki gamsuwa; kuma a sama da dukan kunsa da yanar-gizo, a layi tare halin yanzu ci gaba a mabukaci hali.

Daga mai hangen zaman gaba marketing, to kara da yiwuwar cikin akwatin gidan sabis fita daga kasuwanci, gano muhimmanci kasuwa damar ne key, yayin gane cewa marketing zai tallafa kokarin yi nufi ga rike wani m matsayi a kasuwa (kuma ba shakka ya karu kudaden shiga). Kamar yadda hinted sama, aikace-aikace na cike iko da bayanai fasahar (kẽwayẽwa da internet da sauran siffofin digital sadarwa) Har ila yau zama muhimmanci.

Don ameliorate halin da ake ciki fuskantar da NIPOST wadannan sayar related al'amurran da suka shafi ba za a saba shukawa:

Abokin ciniki bukatun
Wurin da abokin ciniki da muhimmanci tun akwatin gidan sabis dole ne hadu abokin ciniki bukatun domin su tsira. Wannan zai iya zama m na rage abokin ciniki ta hanyar kokarin akan rage karkacewar lalacewa ta hanyar burokrasi, wanda ya kasa aiki matakai, da kuma m bukatun. Abokin ciniki sabis dole ne ya kunsa sake jarrabawa na kowane tsari ga inganta abokin ciniki darajar; hažaka matakai da sanya m tabbatacce abokin ciniki kwarewa (e.g. sauki damar yin amfani da bayanai da sabis; warware damuwa). Wadannan dole ka rike a fadin duk lamba maki, irin su kai sabis kiosks, wayar, wasu na'urorin hannu, hulda da yan dako da sauran kiri kantuna.

Gabatarwa
Kokari a ilmantar abokan ciniki a kan manajan dukan darajar sarkar ya kamata a sa a wuri, embodying multimedia promotional kayayyakin aiki, (e.g. hadewa na kai tsaye mail talla; kafofin watsa labarun; Yanar Gizo qazanta online ayyuka; haruffa, taskoki, kamar yadda dandamali ga kai masu amfani da game da makomar Mail).

Bidi'a
Najeriya City Services (NIPOST) Dole ne rungumi canji, da kuma ra'ayin bidi'a a matsayin manyan hanyar fita. Wannan ya sa gare haɗin gwiwar da Amintaccen dangantaka da abokan ciniki, masu kaya, ma'aikata, da ilimi da fasaha al'umma, sauran masu ruwa da tsaki, wajen samar da sabon ayyuka, new fuskanci, da riba sabon aikace-aikace don Mail. Dole amfani da yanar-gizo mafi baje gina ta kasuwanci.

Sababbin kayayyakin
NIPOST ya kamata sake injiniya da samfurin da sabis ci gaban tsari domin kawo, da sauri, sabon ayyuka zuwa kasuwa. Fitarwa a wannan batun dole ne a kera wa daban-daban abokin ciniki segments, kamar goyon baya ga Small da Medium cinikai (SMEs) da ciwon na musamman bukatun. Wannan zai lalle ne, haƙĩƙa taimakon kudin shiga cikin riba akwatin gidan da alaka kasuwanni, da kuma haifar da wasu m damar.

Ma'aikata da masu yada
There should be strong adherence to continuous building of a performance-based culture in this area – A https://www.acheterviagrafr24.com/viagra-pour-homme/ deviation from the typical perception of what entities of the public sector portray. Kamar yadda ma'aikata sun dauki kashi da zuciyar duk wani City Service iri, NIPOST ya kamata riƙe dukan ma'aikata kamar yadda chikin da kaifin masu yada na Mail tsarin. Wannan nuna a halin da ake ciki inda ma'aikata da ake so sha'awa cikin karfi City Service.

A ƙarshe, ko da inda ya zama quite bayyana a fili cewa zamani da fasaha (wanda digital sadarwa epitomizes) shi ne babban 'm' a kwace dacewar daga akwatin gidan sabis, Ina da ko kadan daga shakka cewa riko ga abin da wannan yanki ake bayyana zai ci gaba NIPOST 'ninkaya', kamar yadda Mail ba zai tafi gaba daya.

Ku kasance na farko da ya sharhi a kan "Marketing da Najeriya akwatin gidan sabis: Stemming a ƙi (2)"

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