You surely are aware that social media is really, really big. While you know about Facebook, Twitter, and other big name networks, there are many smaller networks and regional networks are growing and thriving. New networks are also popping up all the time.
It seems like almost everyone is on these sites because almost everyone is on these sites. People young and old use these sites every day, and more and more are becoming members daily. It is anticipated that Facebook, the biggest of these social networks, is going to have one billion members by the end of summer 2012. This means that almost all of your current and potential customers, clients, or visitors use these sites.
Many business, websites, and blogs are also using these social sites because they are a great way to market yourself and to connect with others. Your competitors already use these social sites, so you should to. The following are a few tips that you can use to help you market your site with social media networks.
Get on these sites.
If you aren’t on social sites, you can’t really use them as marketing tools. You need to set up dedicated accounts for each and every website, blog, or business you have. Start with the big sites like Facebook and Twitter, as they are the biggest. You will also want to have a presence on other big name sites as well; this means you want to start accounts on networks like Google+, LinkedIn, MySpace, Foursquare, and any niche-specific networks or sites that are particular to your region.
There are many things you can do with these networks, but your first priority should be to drive traffic to your site or blog. To do this, you need to post links to your content so that your new visitors know where to point their browsers. You shouldn’t only post links to your content, as that can look like too hard of a sell that can turn off potential customers, but these links should be integral parts of your campaign.
As the name implies, social media is meant for being social. If you aren’t interacting with your friends, fans, or other connections, you are missing the boat. Start conversations by asking direct questions, and respond to comments that are directed at you. People love starting dialogues with brands, business, sites, and blogs, and if they don’t get a response when they reach out, you have at minimum, lost a potential customer.
Interact even when you don’t want to.
Not everyone who tries to start a conversation has nice things to say about you and your brand. Lots of folks have been using social media to bypass traditional customer service channels and take up complaints and criticisms on social media networks. These very public complainers need a response; if you don’t say something back it may not look too good. Always respond in a polite and professional manner, no matter how nasty the original poster is, and direct them to a less public forum. Handling these situations well will earn you massive credit with others watching.
Social media networks are a great way to market you and whatever you do on the web. These were just a few tips that can help you get started using social media to boost web traffic, build brand awareness, create a positive image, and even increase income. These social sites are now a necessity; be sure that you set up a presence on as many as you can, and work them to get the maximum benefits from your efforts on these popular sites.
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This article is written by Kevin Moor, who also writes for speedmycomputer.net, a site emphasizing on how to speed up computer.