Video on Demand (VOD) sites such as Amazon Prime, Netflix, Hulu, etc., have been in OTT (Over-the-Top) industry for quite some time. They are extremely popular amongst the viewers of the United States, Australia and India. There’s a lot happening in the huge universe of media and entertainment. It’s interesting to observe that adult industry too is leveraging the benefits of cord-cutting phenomenon and is banking on adult video on demand sites. A well marketed and well – designed VOD website can help webmasters make BIG money.
Unfortunately, there’s little information on how to build an adult video on demand website. More importantly, there’s scant information on the costs and expenses involved. Read on to learn more about the same.
Website Development Team
Adult video streaming website’s frontend is a beautiful integration of several parameters. It isn’t an easy job to build an adult VOD site from scratch. It’s best relegated to expert programmers. To build the adult web version of Netflix or Amazon Prime, you require at-least 2 developers and a UI / UX designer. And yes, get yourself a couple of testers.
Coming to backend development of the website, you require an experienced and profoundly knowledgeable API developer to build and maintain the backend infrastructure.
It’s good to get your site built on MEAN stack. MEAN stands for MongoDB, Express.js, AngularJS, and Node.js. Adult video on demand sites built on MEAN stack often clock great performance standards. They can effectively handle unprecedented fluctuations in the internet traffic.
You can hire freelancers from India and the US. Ensure that your site’s code is well documented, clean and free of bugs.
Here are the rates on popular marketplaces – Upwork and Freelancer:
|Country||Average rate per hour|
Let’s now look at the site requirements:
Low Latency Delivery
It’s imperative that audiences experience the pleasant vibes of glitch-free HD (1080p) streaming. Bandwidth constraints shouldn’t play a spoilsport. Let me mention the equation for you. You should stream 1080p at at-least 3Mbps continuously. Otherwise, glitch-free streaming is hardly in the offing.
Now, 4K adult VOD porn can be the next big thing in adult entertainment industry. Your site can surely be a trailblazer. If you want your site to stream 4K porn, you require anywhere between 15Mbps and 25 Mbps. Otherwise, audiences feel throttled.
No doubt, bandwidth costs are monumentally huge.
Scalable Architecture and Reliable Streaming Technology
Adult VOD streaming sites should be built on horizontally scalable architectural podiums. In other words, encoding should be done on a different server and streaming should be done on a CDN (Content Delivery Networks).
Are CDNs required? Of course, Yes!
Content Delivery Networks facilitate smooth streaming of adult content globally at varying internet speeds. More often than not, CDNs are used in tandem with streaming servers. Examples of popular streaming servers are Wowza, Adobe FMS, lighttpd, etc. Examples of very good CDNs are Cloudfront, Akamai, and LimeLight.
Let me now come to the streaming costs. Wowza streaming set-up experts often charge anywhere between $25 and $40 per hour.
People watch porn on laptops, smartphones, tablets and personal computers. Adult VOD sites should be fully responsive and work perfectly on multiple screens. As a matter of fact, adult VOD sites should overcome device fragmentations hurdles such as screen size, hardware specifications, OS compatibility, etc.
Site design is another important aspect which is often ignored by adult webmasters. Themed templates which are aesthetically beautiful take brand experience and user convenience to the next level. User interface should be intuitive.
You can get appealing and eye-catchy themed templates at $150 (approx.). Purchase at-least 3 themed templates.
Adult VOD video players are expected to seamlessly stream videos of different formats such as AVI, WMV, QuickTime, DIVX, FLV, 3GP, etc. Sometimes, a few smartphones and laptops do not support Adobe Flash. In such a scenario, adult VOD site should rely on a HTML 5 player. Video JS is a very good player. It’s free of cost. Do not expect much support from this video player as it is open source.
There are other premium players such as JW Player and Flowplayer. They cost you anywhere between $100 and $300. A few players are pegged at $500 and more. This is a one-time investment.
Adult VOD sites should be loaded with multiple monetization features such as the following:
- Membership based payments
- Ad space for sponsors
- Advertisements: Banner ads, pop under, pop ups, in-video ads, etc
- eCommerce store integration
- Trial and VIP membership
Is it mandatory for adult VOD sites to have an eCommerce store? No, but it’s a great way to fetch money from erotic fans. You can sell physical and digital goods. For instance, you can sell print magazines, DVDs, etc., along with online access to the latest VOD porn. It’s all about piggybacking one content offering with a different product offering to multiply sales.
Let’s now understand the importance of Trial and VIP membership feature. To convert casual video viewers into loyal and high paying customers, it is advised to offer a free 2-day tour of your adult VOD site. For all intents and purposes, you can limit the functionality of your site. Neatly designed themes and templates, great quality content and glitch-free streaming will help you achieve clock 10% conversion rate.
Security and DRM (Digital Rights Management)
Porn industry is notorious for very high incidence of malicious injections. Adult VOD sites should be robustly built to keep hackers away.
OTT industry is one of the few industries to register very high incidence of piracy. Adult VOD industry is also prone to piracy. Without your permission, your videos shouldn’t be downloadable. It’s important to protect your premium content.
But, is it possible? Of course, Yes! Encrypted video streaming is the answer.
Transcoding is the process of converting one type of coded representation to another.
Is transcoding required? Yes. Adult video content is transcoded so that it can be viewed on different devices. Transcoding is a CPU intensive process. It’s broken into multiple instances. It’s suggested to use transcoders of Wowza media system. Pricing is cumulative and is a function of the number of instances.
Let’s say you run 2 instances. At $20 per month per instance, your invoice stands at $40. This excludes taxes.
Another process which is equally CPU intensive is uploading videos in bulk. When you hire your team of developers, tell them to incorporate this feature in your website. And yes, adult SEO and Analytics are other must-have features.
Let’s do some math now.
To build a Minimum Viable Product of an adult VOD, developers take at-least 120 hours. To build the complete adult VOD site, they take an estimated 400 hours.
Here are the costs:
|Number of hours for website development||400 hours|
|Average cost per hour||$30|
|Number of developers||2|
|Website development expenses||$24000 USD|
|Site testing expenses||$5000 USD|
|UI / UX design expenses (Avg.)||$10000 USD|
|API developer – avg. cost per hour||$30|
|Cost incurred for API development||$400 * $30 = $12000 USD|
|Themed Template||$150 per piece|
|Transcoder cost||$40 per month|
|Annual costs (Transcoder)||$40 * 12 = $480|
|Video Player – avg. cost||$200|
Total cost = $51830. This math doesn’t include bandwidth, streaming and CDN costs. So, to build an adult video on demand website, you require at-least $50000 USD.
Instead of spending a fortune on web developers and testers, here is an affordable and cost-effective alternative – xMember. It is a paysite CMS built by a team of expert growth hackers and experienced programmers. It’s loaded with many features and power packed modules. There are no hidden costs. Just one time fee and life time license. And yes, installation is free too.
Nowadays, many people use this type of adult site script to build their adult membership sites.
Found this post useful? Let us know your thoughts in the comments section. If you have any questions, shoot them in the comments. I shall reply in a day or two. My best wishes are with you and your adult VOD site. Cheers!