HMO a Najeriya: Wurin Marketing

Health Maintenance Organisation

Tambaya: Me kuke bayar da shawarar a matsayin dace tsarin kula da tasiri marketing na wani hali Nijeriya Health Organization Maintenance (HMO)? Ina cikin manyan HMO, kuma sun gane cewa akwai stagnation a cikin ci gaban da wannan sub-kansu. Na sanya abõkan wannan to yafi complacence zuwa isasshen marketing na HMOs a kasar. - B.O.

Yana ba da gaske wani hali na stagnation a cikin ci gaban da wannan sub-kansu kamar yadda irin wannan. Health Maintenance Organizations (HMOs), kamar a wani bangare, an kuma shafa yanzu da kyau a gane unfavorable tattalin arziki da sauyin yanayi a Najeriya. Duk da manufar HMO hada da wani ɓangare na wani kunno kai kiwon lafiya kasuwar a kasar, bari ya zama sananne cewa taimaka a wannan batun aka yi sama da yafi gudanar a kamfanonin duniya, ko kamfanoni masu zaman kansu (kamfanonin da hannu a cikin masana'antu na kaya, da rendition na sabis), ba na gwamnati kungiyoyin, sa'an nan hukumomin gwamnati (da jama'a kansu). yawanci, da HMO a Najeriya aiki via tattara premiums daga masu daukan ma'aikata da kuma ƙulla da kiwon lafiya azurtawa, wanda sa'an nan sa harkokin kiwon lafiyar to cancanci ma'aikata. Ko inda har na HMOs 'ayyuka a cikin kasar ne basu shirya domin biyan kuði da mutane kai tsaye (e.g. tsofaffi), da na wasa kansu, da kuma yankunan karkara, (kamar yadda ake samu a sauran climes), babu shakka cewa HMO ne, haƙĩƙa, wani zaɓi don kudi da kuma samar da kiwon lafiya ta hanyar sayen kiwon lafiya da sabis don a tsare alƙarya.

HMOs a Najeriya dole tashi daga 'kasuwanci kamar yadda ya saba' ya rungumi m marketing. A mayar da hankali na masu zuba jari sun yanzu canja zuwa Afirka (tare da kasuwa na kusan mutane biliyan, babbar albarkatun da matasa yawan), da kuma Najeriya bautar wani cibiyar mataki a cikin wannan batun. Yanzu kokarin gwamnati na zuwa luring waje masu zuba jari da ake a fili samar da gwaggwabar riba da sakamako mai kyau, kamar yadda akwai azumi girma magana ban sha'awa da waje damuwa. An sanar da cewa manyan HMOs kamar Kaiser Permanente (Amurka”s most ba-ga-riba HMO), Sanford Lafiya, da kuma United Lafiya Group an nuna alamun kafa gaban nan an jima. A tushen yana da shi cewa Sanford Lafiya iya la'akari da ciwon ta farko gaban a Abuja. Tare da wannan ci gaban, da kuma a bayyane resultant gasar, wani daga cikin 50 (ko haka) Nijeriya HMOs cewa opts for brushing marketing karkata a wannan lokaci ya aikata haka a ta shan wahala.

Domin amfanin sauran masu karatu, mai kiwon lafiya tabbatarwa kungiyar ne da wani shiri wanda ya samar da ko shirya gudanar kula don kiwon lafiya inshora, kai-a] en kiwon lafiya amfani da tsare-tsaren, mutane, ya kuma sauran abokai a matsayin sadarwa da jinya (asibitoci, likitoci, da dai sauransu.) a kan wani aka biya kafin lokaci akai. An HMO maida hankali ne akan kula fassara da wadanda likitoci da sauran kwararru da suka amince da kwangila da su bi marasa lafiya daidai da ka'idojinta da kuma hane-hane a musayar wani kwari rafi na abokan ciniki - Cika Masaki kulawa ta gaggawa ko da kuwa da kiwon lafiya naka”s kamu da matsayi. HMO kula da takamaiman jerin likitoci da kuma wuraren, kuma yana da wani ajali fee tsarin domin duk sabis.

The National Health Insurance Students (NHIS) kafa a karkashin dokar 35 na 1999 da Gwamnatin Tarayya ta na Najeriya, ne da nufin samar da sauki samun kiwon lafiya ga dukkan 'yan Najeriya a wani araha kudin ta hanyar daban-daban prepayment tsarin. HMOs lasisi da NHIS sauƙaƙe dubawa tsakanin gwamnati kungiyoyin, da isar da tsarin, kuma m da gudummuwa. HMOs aiki tare da samar karkashin kulawa na gwamnatin tsakiya domin sanin bada biyan bashin. Kawai game da miliyan biyar na Najeriya ta yawan, na fiye da 160 mutane miliyan, An shiga ga NHIS shirye-shirye. Wannan kira ga kuri'a na marketing ayyuka a kan wani ɓangare na HMOs.

Ko inda mutane da yawa sun yarda cewa rendition na sabis a kiwon lafiya suna classified kamar yadda muhimmanci da sabis, sau da yawa dangantaka Adam, kayan aikin na kasuwanci ne quite dace. Kotler da Clarke ta definition na kasuwanci ne quite dacewa a nan: "Analysis, shiryawa, aiwatar, da kuma iko da hankali tsara shirye-shirye tsara don kawo game da son rai mu'amala da dabi'u da manufa kasuwanni ga manufar cimma ƙungiya manufofin ". Kamar yadda zartar da online caca HMO, shi dogara nauyi a kan zayyana da kungiyar ta ƙonawa cikin sharuddan da manufa kasuwanni 'bukatun da sha'awa, da kuma a kan yin amfani da tasiri farashin, sadarwa, da kuma rarraba su lãbari, tilasta, da sabis ɗin kasuwanni

Domin da HMO, Firayim manufar kasuwanci ne domin kara membobinsu haka da cewa riba, za a iya generated. Ga marketing kuma taka rawar da taimakawa image halittar, boosting kamfani, yiwuwa, tsinkãyi aMINCI, kudi da kwanciyar hankali, da kai da ra'ayi cewa ma'aunansa na kula ne zuwa masu biyan kuɗi ' (ko enrollees ') gamsuwa a asibiti da kuma na sirri da sabis. Gamsuwa a wannan batun, dake nuna ci gaba rejista, m tasiri a kan m enrollees, marasa lafiya da kiyaye alƙawura, da kuma yarda da jadawalin.

Don yadda ya kamata tallatar wani hali HMO, wadannan ne masu muhimmanci aka gyara, musamman ga isasshen yaduwa daga Medicare da tsare-tsaren:

1. ilimi. An HMO iya dauko wannan a matsayin wani kayan aiki na inganta kayayyakin, jawo hankalin mai yiwuwa abokan ciniki daga fafatawa a gasa,, da kuma karfafa da'awar raguwa ta hanyar wani koshin lafiya salon.

2. samfurin Development. Iri-iren kayayyakin da ya kamata a gabatar da sauƙaƙe sabis na ceto. Wannan zai iya daukar wani nau'i na nasara samfurin, gyara na data kasance daya, ko yin kwafinsa gasa ta samfurin duk a cikin sunan sabis na haɓɓaka.

3. Brand Communications. Wannan ya kamata ya wajaba a image-tallace shirye-shirye, dangantaka da jama'a labari, sabon kafofin watsa labarai dandali (web site, kafofin watsa labarun, mobile), kuma ko da abubuwa na ciki sadarwa zuwa tasiri ma'aikata 'yanke shawarar shiga HMO ta kiwon lafiya shirin (e.g. dangantaka tare da likitoci, m zabi na wuri, da kuma abokan ciniki biyayya).

4. software. A tasiri yadda ake gudanar da wani HMO cancanci rubutu wannan 21st karni na bukatar da aikace-aikace na dace software saduwa m kasuwanci bukatun. Wannan zai iya daukar nau'i na kwamfuta shirye-shirye (kamar yadda aka gyara na da Marketing Information System ko mis) cewa shirya domin rahotanni (e.g. lambar biyan kuɗi, tasiri tallace-tallace, yawan kungiyoyin sayar, dillali hukumar, karfafa bututun, kuma ko da abokin ciniki dangantakar management ko CRM tsarin).

A karshe, domin bunƙasa a wadannan kokarin sau, HMOs a Najeriya kamata zuba a matsayin wani ɓangare na aiki manufa, da yunkura don samun manyan marketing al'amurran da suka shafi Allaha na shugaba a kan nufin canza hanyoyi kasuwanci kawo-on sa'an nan al'amurra da wani tasiri marketing fuskantarwa.
image bashi: openingstohealth.com
[ad # FooterText]

Leave a comment

Da adireshin imel ɗinka ba za a buga.


*