Wutar lantarki Rarraba System Services A Ambit na Marketing (2)

Wutar lantarki Rarraba System Services A Ambit na MarketingMafi sau a lokacin da fasaha operatives a saitin ayan da za a yawa rinjaya a 'aiki al'amura', an sayar da cewa 'jolts' su cikin abokan ciniki 'sensitivities da resultant kudaden shiga asarar. A lokacin da wata kungiya ya kauda kai irin wannan interrelationship, masu amfani da 'damuwa zama watsi da albashi sha wuya. As marketing zauna "dukan wanda ya kamata a da ake bukata a favorably yi kayayyakin ko ayyuka (a wannan yanayin, mai amfani) available zuwa ƙarshen-mai amfani ", Ina roƙon cewa an wutar lantarki rarraba kamfanin aikin injiniya da alaka da ayyukan (wanda mafi sau shafi abokin ciniki a wata hanya) kamata ko da yaushe yin arziki ga marketing labari.

A wurin na Retail wutar lantarki marketing ne fiye ko žasa da ba babu shi a cikin sauran biyu up-rafi matakai na samar da wutar lantarki, tsara da kuma watsa (ikon marketing faruwa a can wholesale matakan). Qazanta tuna cewa rarraba tsarin shi ne ya fi a bayyane ɓangare na wutar lantarki sarkar, kuma m mai saukin kamuwa zuwa jama'a Bashing, an da wutar lantarki mai amfani da rarraba ko Rarraba cibiyar sadarwarka (DNO) wanda damar marketing yi wasa "na biyu irin goge", a cikin ra'ayi na yanzu kusan maƙiya disposition Nijeriya masu amfani, ya aikata haka a da shan wahala.

Wannan shi ne dalilin da ya sa ina bada shawara a tsarin domin marketing cewa yalwaci rarraba tsarin ayyuka (ba rarraba tsarin yadda ake gudanar) a Chief Marketing Officer ta matakin, domiciled a DNO ta kai ofishin - A fitarwa na rarraba tsarin da ake cewa rabo daga wani lantarki da tsarin da aka sadaukar domin haihuwa lantarki da makamashi ga ƙarshe mai amfani. Wannan tsarin ya sa ma na hada huldodi zuwa DNO ta rassan (gida ofisoshin a wannan batun) wanda sun dauki kashi kiri tashoshi gudanarwa sabis bayarwa don kawo karshen masu amfani.

Na shawara cewa wutar lantarki rarraba tsarin ayyuka zo a cikin ambit na marketing ta '' Marketing & Rarraba System Services "division tsari da wadannan biyu main sassa: (mai) Sales & rarraba Services, da kuma (b) Communications & Abokin ciniki Service. Unit ta nauyi ga (mai) sama ya kamata dauki kashi na tallace-tallace da ayyukan; rarraba channel ayyuka (reshe harkokin); rarraba cibiyar ikon quality (abokin ciniki-dace aiki yadda ya dace); abokin ciniki demographics & geo-referencing; metering; da lissafin kuɗi & invoicing; kuma callout.

raka'a cikin (b) sama ya kamata shirya ga jama'a dangantakar & talla (kafofin watsa labaru, yin amfani); talla; yanar gizo da kuma lantarki da kayayyakin aiki; al'umma dangantakar; abubuwan da suka faru; abokin ciniki dangantakar & ƙara ƙuduri; kuma outage sadarwa. To yaxuwa wani Yanã abin shakka game da bayyane 'aiki kara' ayyuka a nauyi bayyana a sama, wadannan za su taimaka ta hanyar bayani:

– Rarraba cibiyar ikon quality: Ko ina dace gudanar gyara wani DNO yakan haifar da AMINCI (babu BREAKING saukar wadata); aminci (ba fuskantar hatsari kasawa); samuwan wadata (da ciwon m yanayin ko da yaushe); kuma maintainability (kasancewa da sauri repairable), wadannan fasaha ayyuka dole ne a Ƙirgar

don gamsar da yearnings na abokin ciniki. Ka tuna, marketing ne synonymous tare da abokin ciniki.

– Abokin ciniki demographics & geo-referencing: Wannan entails kimiyya ascertaining inda abokin ciniki ne, wanda abokin ciniki ne, da kuma yadda mutane da yawa da abokan ciniki ne. Geo-referencing facilitates ganewa na abokan ciniki 'wurare da kuma yada ake ji da Global sakawa tsarin (GPS).

– Metering: Wannan shi ne tsari na ascertaining daidai da yawa kilowatt-hour (kWh) da aka yi amfani a kan wani da aka ba tsawon lokaci (yawanci a watan), ta yin amfani da lantarki mita (na'ura amfani da su auna da amfani da wutar lantarki a wurin zama, business, ko da duk wani na'ura da cewa gudanar da wutar lantarki). Inganci metering dukan abokan ciniki a fili ni'ima duka jam'iyyun - The DNO da abokin ciniki. Inganci metering AIDS abokin ciniki demographics da rage kasuwanci asarar (asarar jawo wa kansu saboda pilferage, m mita, kurakurai a cikin mita reading da kimantawa un-metered samar da makamashi, sau da yawa hade da undocumented da ba a sani ba masu amfani da ko undocumented sani amfani biya domin wani murabba'i da cutarwa cikin unofficial Aljihuna). A hali Najeriya abokin ciniki sami asali gamsuwa daga kasancewa iya yadda ya kamata saka idanu da kuma tsara da wutar lantarki ta hanyar amfani metering, kamar yadda mu quite sane da rashin lafiya sakamakon kiyasta ("Mahaukaci") da lissafin kuɗi.

– Callout: Wannan entails da mayar da martani daga cikin sabis ƙungiya to faru da gãfartawa cikin rarraba na cibiyar sadarwa (e.g. gaza samar, m gidan wuta, sababbu irin ƙarfin lantarki, line snapped, iyakacin duniya jingina, fashe waya, hadayu ko karkatattun mita, da dai sauransu). Ganin cewa tasiri aiki na wutar lantarki rarraba kamfanin za a tabbatar dã kõwace naúrar makamashi sayar da aka lissafta a, yadda tasiri callout martani an gudanar rubs kashe a kan DNO a fannin kudaden shiga kayan haɓɓaka aiki da kuka management.

– Web da lantarki da kayayyakin aiki: Wannan wahayin ya shafi yin amfani da internet (web site, kafofin watsa labarun, blog, da dai sauransu), da bayani da fasaha (IT) tushen aiki da kai (Geographic Information System ko GIS) matsayin kayan aikin na marketing. Marketing iya samu amfani daga IT a cikin yankunan sadarwa, mabukaci da lissafin kuɗi, abokin ciniki sabis, tallace-tallace da ayyukan, GPS aikace-aikace, ƙara management, kuma callout.

– outage sadarwa: A lokacin da wani outage (a lokacin da akwai babu iko), da abokin ciniki bukatar a kwanta daga barin ta da ake sanar da game da dalilin wani outage (wannan na iya kama daga wuri faruwa da abin da 'yan Nijeriya sun fuskanci duk tare); idan gyãrawa an qaddamar; kuma a lõkacin da gyare-gyare za a Madĩna. Marketing sau da yawa daukan rubutu na mita na wadatar; duration kowane outage; da kuma adadin da ya faru a cikin tsare zamani, kamar yadda wadatar da hali a kan wani DNO ta samun kudin shiga.

Duk da yake na yi imani da cewa wadannan kamfanoni daidaitacce Rarraba afaretocin cibiyar sadarwa za su amfana daga biyayya a nan ta hanyar samun dama da shi, alãmõmin gangara-on a cikin wutar lantarki rarraba sub-kansu a Nigeria, kamar yadda suke shafar Nijeriya jama'a (masu amfani da), daukan cibiyar mataki a "Rarraba afaretocin cibiyar sadarwa da kuma Public Wasi-wasi", abin da ya zo na gaba.

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