Apr
How To Work With The Media
Question: We run an engineering services company, and often have cause to reach out to the media in order to achieve adequate publicity for what we do. The outcome has not been satisfactory, in spite of so much effort. I don’t have any academic or professional background in the related area, and the firm is [...]
Apr
Marketing Input for a Lawyer
Question: I’m a lawyer who has recently established my own chambers, after working in another law firm for about six years. How do I go about applying marketing input to enhance my new venture? This is indeed a grey area to me. – Thomas. Since you owned up to marketing being a grey area [...]
Apr
Boosting Sales for Fashion-House
Question: I was informed before establishing my fashion-house that sales from output would be automatic. Now I know better, as my outfit is not being patronized to my satisfaction in spite of obvious high quality. I can’t afford to close shop now, hence I am pleading for your tips on how to boost sales – [...]
Mar
Marketing of Self
Question: I am interested in being better known among many others and even the wider public, in view of my personal aspiration within the next 30 months. What should I do to market myself in order to achieve this? – Anthony E. It is well known that certain facets of life constitute criteria for personal [...]
Mar
Female Flight Attendant: When Customer Service Delivery Hurts
“A female flight attendant (cabin crew) reaching into an overhead locker, to assist an elderly passenger in retrieving a luggage during the usual haste of passengers to ‘squeeze through’ the aisle after a scheduled flight, felt a hand ‘grab’ her …(backside). She felt so abused, defiled and humiliated, that she collapsed into an empty seat [...]