Interview with Dele Odufuye, the TrafficTalk Founder

Our guest today is a multi award winning entrepreneur that loves using IT to solve business problems. He recently launched Traffic Talk, a stream-oriented social network service dedicated to reporting road traffic updates thus helping road users within Lagos beat traffic.

Iroyin: Please tell us about yourself, your background and interests.
Dele: My name is Dele Odufuye, a graduate of environmental management and Toxicology. I founded Tsaboin, a software development firm based in Lagos, Nigeria in 2005. My interests are gadgets and tech stuffs

Beat Lagos Traffic

Iroyin: How easy was starting up?
Dele: Not so easy, having to startup by generating your own power. And as a startup solely dependent on internet, you know how that is in Nigeria.

Iroyin: What were your biggest failures and how did they affect your success?
Dele: My biggest failures might have been very low turnover during the economic recession, haven to keep the company afloat, still not making revenue. We lost a lot during the period but it made us to strategically adjust a lot too and here we can see the results of the decisions.

Iroyin: What did you learn from your failures?
Dele: To make strategic decisions more at critical conditions that will make  the business more liquid, keep operations at its best, keep the companies values, especially to both customers and shareholders.

Iroyin: Tell us about your new startup [TsaboinTrafficTalk] and what inspired you to launch it
Dele: Lagos traffic inspired us at Tsaboin to come up with Traffic Talk. We believe, with information about road status, we can commute better.

Iroyin: Did you launch with funding? If No, how were you able to gather funding for this project? If yes, how you were able to successfully sell the idea/concept to investors?
Dele: Yes we did. We received and still receiving funding from a US based company who came to Nigeria to find a company with working ideas that can shake the future and build valuable solutions. They had 2 weeks to do that and lets just say, they found us and that was it.

Iroyin: How has the reception from Lagosians been since the site’s launch?
Dele: The site launched as beta to our friends and fans in July 2012 and came out of beta in October 2012. Since it came out of beta, reception has been as expected. With over 300 Blackberry downloads in 4 weeks, over 60 Android, over 100 Nokia phones and over 50 iPhone and Windows. Also with over 500 signups in 4 weeks without one single adverts or promotions, we still want to grow it amongst our own fans and watch it organically grow before adopting viral strategies.

Iroyin: What new features can we expect to see on the site in the coming months/year?
Dele: Wow! We have loads of features planned and we planned new feature release at least once in a month and we have a roadmap already for 2 years.

Iroyin: How do you intend to monetize the site?
Dele: Ads and other indirect income streams

Iroyin: What milestones have you achieved so far?
Dele: The first milestone is the release of the site and its app from beta to GA.

Iroyin: Who are the other members of your founding team?
Dele: Our core team include: KunleOdufuye (Co-founder), AjayiOlaoluwa (COO), KunleAwoniyi (Lead UI/UX), Seunowope (Supports), TaofiqShittu and David Aikhuele (BI and Data Analysts), Femi Deniga and Tope Quadri (Project Managers), QuadriAwosanya and Kenny Fayomi (Content Coords and Administrators) and Ayo Alatise (Servers and Networks).

Iroyin: What impact have social media had on you business wise?
Dele: Undoubtedly useful platform in reaching a lot of people via multiple channel without disrupting them and them still having fun, and that’s what social media has helped us achieve.

Iroyin: Going forward, what should we expect from you and any announcements or upcoming projects?
Dele: For now, its going to be Traffic Talk

Iroyin: Any final advice for budding entrepreneurs?
Dele: Keep Moving Forward

So, in other to meet up with your next business appointment/seminar/function in Lagos, make sure you Register Now on www.tsaboin.com to get latest traffic updates. If you DON’T, then you are On Your Own[OYO]!  🙂

1 Comment on "Interview with Dele Odufuye, the TrafficTalk Founder"

  1. Really cool stuff. Crowd sourcing to help people help others solve traffic problem, I totally get the Logic. The site is beautiful too. Good job

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