Author Archive
Scrapping UTME: Platform for University Marketing (2)
In continuation with my validation of the place of marketing if the federal government eventually scraps the Unified Tertiary Matriculation Examination (UTME), currently being conducted by the Joint Admissions Matriculation Board (JAMB), as recommended by the Oronsaye
Scrapping UTME: Platform for University Marketing
This piece came about through the prompting of a caller who was verifying how marketing featured in the federal government’s contemplation on scrapping the Unified Tertiary Matriculation Examination (UTME), as conducted by the Joint Admissions Matriculation Board
Marketing In Electioneering Campaign
Now that signs of preparations for next (2015) general elections are fast becoming apparent, as an ardent follower of your insightful submissions on this column and also someone ‘with an eye’ on involvement in Nigerian politics, your
Mistake of Approaching Marketing as Cost
My experience in two organisations exposed me to Chief Executive Officers (CEOs) who often perceived marketing as cost, while grudgingly budgeting for it. In view of what I recognise marketing to be, I view this as a
“Nigerian bread”: Making the people say “Yes” to it (3)
This last installment, of my effort at complying with a request (as stated earlier) for expressing my views on the above subject through this medium, highlights one’s position on what should be put in place as marketing
“Nigerian bread”: Making the people say “Yes” to it (2)
In compliance with a request (as stated earlier) for a repeat of my standpoint on this subject at a seminar not too long ago, I continue here with highlights on my position about strengthening the supply chain
“Nigerian bread”: Making the people say “Yes” to it
As a participant at a recent event where you gave a talk on marketing, it was evident that you were quite supportive of the present agriculture minister’s moves (in your words, a Master Stroke) at propagating the
Population Explosion: Who Is Afraid of Marketing to Curb It?
I know that at a growth rate of 3.2 percent per annum (going by recent United Nations’ estimate) any responsible government of a country would be uneasy. Looking at recent comments at certain levels, the Nigerian government